444 Help shoppers find what they need with a product finder on the category page

Brands and retailers have been talking about – and envisioning – the future of shopping with AI for years. With generative and agentic AI, that future is already here – and at QVC, these new technologies are driving results. QVC is testing AI with curiosity and intentionality, with the aim of discovering how agentic AI will resonate with their typical customer – a woman who is 50 or over. 

Onstage at eTail West in Palm Springs, Marie Fleisher, Director of Digital Optimization and Operations at QVC, and Max Bennett, Bluecore Chief Product Officer and co-founder of alby, showed how QVC is using agentic and conversational AI to solve challenges that benefit the customer – and the company. 

The results are clear: On QVC’s product detail pages, alby’s AI shopping agent drove a 1.5% increase in conversion rates and 6.2% increase in engagement rates.

Here are four challenges that QVC was able to address with alby.

Acting as a digital stylist, agentic AI brings the expertise of an in-store associate to every online shopper, answering product questions, curating looks, and offering real-time recommendations tailored to individual tastes. By guiding shoppers seamlessly through the phases of the customer journey — discovery, consideration, and conversion — AI shopping agents help fashion brands turn hesitation into confident purchases.