alby x Shopify Storefront MCP: Take action for your shoppers

We’re excited to announce our new integration with the Shopify Storefront MCP, a powerful upgrade that helps alby do more for your shoppers. Beyond just answering questions, alby can now search your product catalog, manage carts, apply promo codes, and reference live policy updates—all in real time, all within a single conversation.

This unlocks a new era of conversational commerce where browsing, buying, and getting answers happen seamlessly, without ever leaving the chat.

What It Is

With Shopify Actions, alby connects directly to the Shopify Storefront MCP, so it always has access to the most current information in your store. That means shoppers can:

• 🔎 Guide discovery: Search and explore products right from your catalog.
  
• 🛒 Add to cart on the spot: Choose sizes, variants, and update carts instantly.
  
• 📦 Always up-to-date policies: Shipping, returns, and FAQs are pulled live from Shopify—no manual updates required.
  

Every action is powered by Shopify’s real-time data, so customers get accurate, actionable answers every time.

Why It Matters

Until now, keeping product and policy information up to date in conversational experiences often required manual work—uploading catalogs, creating custom playbooks, or relying on static content.

With native Shopify Actions, merchants get a direct line to their Shopify features and catalog, ensuring shoppers always interact with the most accurate, actionable information.

The result:

• Fewer barriers to purchase
  
• Faster, more confident buying decisions
  
• Richer guided selling experiences
  

This is especially valuable for retailers who want to deliver high-touch product advisor journeys, where trust, immediacy, and personalization make the difference between a browse and a buy.

How It Works

• Real-time integration: Shopify’s Storefront MCP server keeps product, cart, and policy info always current.
  
• Natural language actions: Customers can search, add to cart, apply codes, or check policies just by asking.
  
• Effortless setup: Works out of the box with default Shopify stores and can be enabled per agent, making deployment simple and scalable.
  

In short: everything is connected, always accurate, and instantly available to your shoppers.

Elevating the Customer Journey

Shopify Actions bring together the best of conversational AI and commerce. By collapsing steps in the buyer journey—searching, carting, checking shipping, and applying discounts—into a single conversation, alby helps shoppers move effortlessly from discovery to decision.

For merchants, this means less friction, more conversions, and a more memorable brand experience.

👉 Ready to bring real-time Shopify Actions to your shoppers? Get started with alby today.