Help Shoppers Choose on Their Own Terms with Product Advisor
Quizzes have always been a go-to for product discovery. But they’re rigid and one-size-fits-all, often forcing shoppers into a box that doesn’t quite fit.
alby’s Product Advisor changes that.
It turns the logic of guided selling into a dynamic conversation—one that adapts on the fly, lets shoppers share what actually matters, and helps them find the right fit without friction.
Why Guided Selling Needs a Reboot
For years, marketers have tried to bridge the gap between product grids and decision confidence. Static quizzes, product surveys, even decision trees. But they all suffer from the same flaws:
- Shoppers are forced to choose from limited options
- There’s no room for nuance or follow-up
- If the shopper doesn’t like the result, they have to restart from scratch
- Marketers have to manually build every question path
If the point of a product quiz is to help the shopper feel like an expert is guiding them to the best match for them, most product quizzes will fail as a result of these limitations.
Product Advisor solves this by asking the right questions, listening to free-form answers, and adapting with the shopper. The conversation becomes intuitive, rather than interrogative. And the result is a set of products that actually match what the shopper needs.
What Makes Product Advisor Different
alby Product Advisor brings conversational AI into the heart of product discovery:
- Lets shoppers click or type—so they can express what actually matters
Buttons work great for quick decisions. But when shoppers want to clarify or go deeper, they can just type. Product Advisor understands both and responds accordingly. - Adjusts for every shopper in real time
alby remembers what’s already been shared and adapts the flow based on each shopper’s answers. It doesn’t repeat questions or follow a fixed script—every journey is personalized from the start. - Quizzes generated out of the box for every category
Product Advisor auto-generates relevant questions and answer logic for every Google Product Category in your catalog—no manual setup required. - Fully customizable where it counts
Want to tweak the flow, change the language, or add your own business logic? You can edit, reorder, or archive questions by category—keeping full control while still letting the AI do the heavy lifting.
Product Advisor in Action: Use Cases Across Categories
Product Advisor is flexible by design. It works across shopper intents and industries, from high-consideration purchases to quick gifts. Here’s how brands are putting it to work:
Product Advisor for Gifting
What’s happening: A shopper lands on your homepage looking for a gift, but doesn’t know where to start.
Product Advisor’s move: Kicks off with discovery prompts: “Who’s it for?” “What’s the occasion?” “Any price range?”
Why it works: It guides the shopper without feeling pushy. Instead of browsing aimlessly, they get to a great recommendation fast.
This use case shines during seasonal moments—holidays, birthdays, graduations—when shoppers want help, but don’t want to dig.
Product Advisor for Technical Gear
What’s happening: A shopper says, “Help me pick out a new snowboard.”
Product Advisor’s move: Follows up with height, terrain type, experience level, and then returns best-fit boards with a comparison view
Why it works: It turns a complex catalog into an approachable, conversational path. Shoppers can ask clarifying questions, refine further, or just click to learn more.
Great for categories like sporting goods, hardware, or auto—where the right fit matters, and shoppers don’t always know how to navigate filters.
Product Advisor for Skincare and Beauty
What’s happening: A shopper types, “What’s the best moisturizer for me?”
Product Advisor’s move: Asks about skin type and concerns, then recommends 2–3 relevant products with quick comparisons.
Why it works: The shopper doesn’t have to decode ingredient lists or filter options. They just describe what’s going on, and get help that feels personal and informed.
Perfect for beauty, personal care, or wellness—any category where decision fatigue is real and trust drives conversion.
Helping Shoppers Choose Confidently
alby Product Advisor isn’t a quiz. It’s not a chatbot stuck in FAQ mode either. It’s a real product advisor: built on your catalog, trained to guide, and ready to meet shoppers wherever they are in the journey.
From gift-givers to gearheads, first-time buyers to returning pros, Product Advisor turns uncertainty into clarity—one question at a time.
Try alby free on Shopify: apps.shopify.com/alby
Not on Shopify? Talk to our team: alby.com/talk-to-us
