How a Young Entrepreneur Uses AI to Scale His Business
About Matt Gemkow and Select Fitness
Matt Gemkow was just in high school when the global pandemic hit. Like many young people facing uncertainty, he questioned whether college made sense during such an unpredictable time. Instead, Matt chose a different path. Driven by a lifelong passion for fitness, he decided to skip college and, at just 20 years old, launched Select Fitness with a mission to inspire fitness and well-being across America.
Today, Select Fitness serves customers nationwide with a team of six, outfitting everything from home gyms to corporate wellness centers. Matt’s fitness expertise ensures they deliver not just top-tier gear, but trusted, knowledgeable support.
The Challenge: Handling Complex Questions
As the business grew, so did the volume and complexity of customer inquiries, creating a heavy need for human support. Buyers asked things like:
- “Will this rack work with band pegs for accommodating resistance?”
- “What ceiling height do I need for a full overhead press?”
- “Are your plates competition spec?”
These highly technical questions demanded Matt or his team’s expertise, slowing sales conversations and adding pressure on support.
The Solution: Using alby to Scale Expertise
Already bullish on AI, Matt turned to alby to lighten the load. With alby’s AI sales agent, Select Fitness:
- Trained a shopper-facing agent on detailed product specs and Matt’s personal expertise, so customers still received trusted, knowledgeable advice.
- Deployed alby across their site to deliver instant, accurate responses around the clock.
- Continues to train sales team members, giving them the same deep knowledge and the ability to answer questions almost instantly.
The Results: Faster Sales, Less Strain
By adopting alby, Select Fitness has:
- Delivered trusted AI expertise, with an 8% engagement rate and 100% customer satisfaction on interactions
- Cut repetitive support by over half, freeing the team to focus on high-value sales and growth
- Embedded insights across the business, with a team member using alby’s data on shopper questions to refine product descriptions and proactively meet customer needsrials.
Conclusion: Powered by Passion, Fueled by AI
Matt built Select Fitness on real expertise and a genuine drive to help others get stronger.
He’s turned his youth into an advantage, quickly embracing new technologies and weaving AI into every part of his life and business. Unafraid to bring AI directly to his customers, he’s now delivering that same trusted support to people across America—no matter how technical the question or how busy the team.
